Hi, I’m Sara!
I have over 20 years of experience in marketing, design & project management with strong analytical & creative skills, experience in building market strategies, and the ability to translate design concepts and marketing research information across all levels of an organization. Demonstrated proficiency in marketing & design software. Able to use creative side to accent analytical side and to achieve consistent results.
MEASUREMENTS OF SUCCESS
Throughout my career I have researched, created, analyzed and optimized many marketing campaigns and strategies. Here are just a few of my successes to date.
- By way of using A/B testing optimized lead generation campaigns on Facebook and lowered our cost per lead down from over $15 to $2.72 while increasing our number of leads from an average of 20 up to over 100 per campaign.
- Analyzed product portfolio for profit margins and increased the profits of one product netting the company an additional $18,750 over a one year period.
- Optimized a hotel property’s digital footprint by updating their website, SEO, social media posts & email automation and increased organic web traffic, occupancy, and price per room significantly over a 3 month period.
- Developed, managed, & reported on a department budget of $325,000.
- Manage over $50k monthly Google ad spend for over 60 clients.
